On Marketing

The State Of Play

Episode Summary

Smitha Nagaraja and Steve Bonner, Starcom’s cultural intelligence team, discuss their new white paper Live 2 Play. The paper is part of the cultural exploration series and investigates the way Americans play and what play means in terms of our culture and our lives.

Episode Notes

Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

• Steve Bonner, EVP, Head of Cultural Intelligence, Starcom
• Smitha Nagaraja, Vice President, Cultural Intelligence, Starcom
• Eddie Parker, EVP, Insights & Business Intelligence, Starcom