On Marketing

The Last Great Television Dynasty

Episode Summary

Sam Sussman, SVP, Director at Starcom Worldwide, joins Robert to discuss this year's Superbowl. Topics covered include: factors driving viewership, takeaways for brands, and favorite spots. In addition, the two discuss ESPN, Fox, and Warner's new sports streaming service as well as offering predictions for the sports media landscape over the next couple of years and the future of soccer in the United States.

Episode Notes

Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

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