On Marketing

Platform Lifecycles and the Role of Marketers

Episode Summary

EVP Steve Bonner, Head of Cultural Intelligence, and EVP Meghan O'Keefe, Head of Platform Investment, join Vice President of Cultural Intelligence Smitha Nagaraga to discuss life cycles of various digital platforms as well as implications for marketing professionals.

Episode Notes

Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

• Steve Bonner, EVP, Head of Cultural Intelligence, Starcom
• Meghan O'Keefe, EVP, Head of Platform Investment, Starcom 
• Smitha Nagaraja, Vice President, Cultural Inteligence, Starcom