Kevin Babcock, Head of Creative Partnerships at Google, and Starcom’s own Kim Einan, Global Chief Strategy Officer, join Robert to talk about the importance of creativity as well as their favorite pieces of work from Cannes. In addition, the three discuss ways of facilitating better collaboration between partners, agencies, and clients, the present and future influence of AI in the industry, and things that the industry is getting right and wrong.
Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.
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