Adam Roodman, SVP of Product Strategy & Management at Yahoo DSP, joins Robert in Cannes to discuss the use of AI for better campaign performance as well as translating client needs into products. Additional topics covered include the current and future state of play from a regulatory perspective, cookies, connected TV advertising, and advice for agencies, platform technology companies, and clients.
Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.
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